Why It Works
Feeling better — having real energy, thinking clearly, doing the things you want to do physically — doesn't happen through generic advice or another referral. It happens when someone finally looks at your whole picture, explains what they see in plain terms, and builds a plan that's designed for your body and your life. That's what Archetype does.
Cardiometabolic Health
Blood pressure, insulin resistance, cardiac lab markers, inflammation, and visceral fat are major drivers of long-term risk. Coronary artery calcium scoring, one of the most validated tools for this, was established in the landmark MESA cohort study of over 6,700 patients (Detrano et al., NEJM 2008) and remains one of the strongest independent predictors of future cardiac events. Early measurement and targeted intervention help shift the trajectory before disease declares itself. When these markers improve, patients notice it — less fatigue, better recovery, and more capacity to do what they want to do.
Body Composition & VO₂ Max
Muscle quality, aerobic capacity, and metabolic fitness are strongly tied to resilience and longevity. In a study of over 750,000 patients (Kokkinos et al., JACC 2022), higher cardiorespiratory fitness was associated with a consistently lower risk of death across every age group and both sexes. DEXA and VO₂ max testing turn vague fitness goals into measurable clinical priorities. Improving these measures is consistently one of the most powerful things you can do for how you feel and perform over the next decade.
Sleep & Recovery
Sleep affects glucose control, hormones, cognition, appetite, and training adaptation. Recovery is not a luxury; it is one of the most important levers for health optimization. The evidence is consistent: addressing sleep properly is often the single change that makes everything else — energy, mood, physical performance, and cognitive sharpness — noticeably better.
Nutrition & Integrated Care
Nutrition is foundational, but it works best when connected to labs, body composition, training, sleep, and medical judgment. When your nutrition is built around your actual biology, the results feel different — sustainable energy, better body composition, and a plan you can follow long-term without it feeling like a restriction.
Numbers tell us where to push. These dimensions tell us whether the plan will actually hold.
Lifestyle
Sleep, alcohol, movement, nutrition, and the load of work and family don't fit neatly into a lab value — but they shape every lab value we measure. We ask in detail because the plan only works if it's built around the real day, not the idealized one.
Exposure
Tobacco, alcohol, occupational and environmental exposures, prescriptions, supplements — the cumulative inputs your body has absorbed over decades change risk in ways that aren't always visible on standard testing. An honest exposure history is one of the highest-yield pieces of information in medicine, and it's almost never asked about in depth.
Purpose & Meaning
What you're optimizing your health for — relationships, work that matters, things you want to still be doing in 20 years — shapes whether any plan actually holds. Without it, even a carefully written plan tends to drift. It's scored as a domain in the report and captured through the Health Authorship intake, which every patient completes before results are reviewed.
How we compare
A different model than traditional, concierge, or functional medicine.
Archetype isn't trying to replace your primary care physician — we work alongside them. The difference is what we can do with the time.
| Traditional Primary Care | Concierge Medicine | Functional Medicine | Archetype Medicine | |
|---|---|---|---|---|
| Visit length | 15–30 min | 30–60 min | 60+ min | 2+ hours |
| Physician time per year | ~1 hour | 2–4 hours | Variable | 2+ hours |
| Advanced diagnostics (DEXA, VO₂, CAC) | Rarely | Sometimes | Sometimes | Standard |
| Integrated nutrition & performance | No | Rarely | Partial | Built in |
| Pricing | Insurance-based | Annual retainer + insurance | Cash, varies | Fixed, published |
| Written clinical report | No | Rarely | Variable | Standard — every evaluation |
| Patient health reflection | No | No | Sometimes | Structured intake + follow-up series |
| Focus | Reactive / disease | Access | Root-cause | Proactive longevity & performance |
| Best for | Acute & chronic disease | Faster access to a generalist | Chronic complex symptoms | Healthy adults who want depth and a plan |
Traditional Primary Care
15–30 min visits, insurance-based, focused on diagnosing and treating disease as it appears.
Best for: Acute and chronic disease management.
Concierge Medicine
Annual retainer for faster access to a primary care physician. Longer visits, same scope.
Best for: Faster access to a generalist.
Functional Medicine
Cash-pay, root-cause focused, often longer visits but variable use of advanced diagnostics.
Best for: Chronic complex symptoms.
Archetype Medicine
2+ hours of direct physician time, standard advanced diagnostics (DEXA, VO₂, CAC), integrated nutrition and performance, structured patient health reflection with follow-up series, fixed published pricing.
Best for: Healthy adults who want depth, clarity, and a proactive plan.
Evidence, not gimmicks
Grounded in evidence. Focused on what matters.
The clinic focuses on what the evidence consistently shows drives long-term health: heart health, body composition, fitness, sleep, and nutrition. The diagnostics exist to tell us where your biggest opportunities are — so effort goes where it actually matters for you specifically.
See what this looks like for you.
Every plan starts with a clear picture of where you actually stand — not assumptions, not averages, not generic advice. If you want to understand what's driving how you feel and what to do about it, we'd like to talk.
Request a Consultation